Merrell, a department of Wolverine International, has appointed Jessica Adler as Vice President of U.S. Gross sales. With just about two decades of revel in in retail, Adler can be answerable for the evolution of the out of doors emblem’s U.S. wholesale technique designed to additional make stronger its roadmap for long term expansion. In her new function, Adler will record at once to Merrell’s World Emblem President Chris Hufnagel.
“Jessica is an amazing addition to the Merrell workforce. She brings a collaborative management method and intensity of retail revel in that builds sturdy buyer partnerships and emblem affinity and expansion,” states Hufnagel. “Having a dynamic, achieved chief like Jessica on our workforce will proceed to lend a hand Merrell advance our imaginative and prescient for the emblem and succeed in our expansion aspirations.”
Previous to becoming a member of Merrell, Adler spent the previous 10 years in gross sales management roles with way of life manufacturers together with Levi Strauss & Corporate, Psycho Bunny, and Diesel USA. In those roles, she was once answerable for main strategic and transformational tasks, the place her revel in spanned from launching new classes to raising the product storytelling and go-to-market processes.
“Merrell is an outside emblem liked via thousands and thousands of other people, and I’m overjoyed to have the option to introduce it to much more long term enthusiasts,” Adler states. “I’m impressed via the inclusive tradition and the emblem imaginative and prescient rooted in merely getting extra other people outdoor and taking part in nature. A key a part of serving to the emblem accomplish this function is making sure we promote the place they love to buy in order that regardless of when or the place individuals are in a position to step outdoor, we’re in the correct channels with the correct leading edge merchandise for his or her adventures.”
Adler earned a bachelor’s level in Trade, Advertising and World Trade from the College of Wisconsin. She recently is living in New York along with her husband and 3 kids.
Jessica Adler, vice chairman of .U.S Gross sales, Merrell